The National Bank of Serbia published first-quarter 2026 payments data showing continued strong growth in online purchases made with cards and electronic money. Total internet purchases rose 39.7% year on year to 32.9 million transactions, including 23.8 million on domestic websites and 9.1 million on foreign sites. Transactions in Serbian dinars, euros and US dollars accounted for 98.2% of all online payments. Purchases in dinars increased 44.5% from a year earlier to 23.8 million, while their total value rose 49.8% to RSD72.6 billion. On foreign websites, the number of euro-denominated payments rose 41.8% to 7.2 million and their value increased 34.9% to EUR277.1 million. By contrast, the number of US dollar purchases fell 15.1% to 1.4 million, although their total value increased 15% to USD67 million. More than two-thirds of all online purchases in the quarter, or 72.2%, were made in the domestic currency. The number of domestic online stores reached 5,948 at the end of March, up 20.2% from 4,947 a year earlier. The central bank noted that the figures do not include purchases paid cash on delivery because it does not hold those data.

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