The State Bank of Vietnam (SBV) published remarks by Deputy Governor Pham Thanh Ha at a Banking Times forum on taking Vietnamese brands global, setting out expectations for the banking sector to strengthen competitiveness, accelerate digital transformation and build internationally recognised banking brands. The speech referenced the Prime Minister’s banking sector development strategy (Decision 986/QD-TTg of 8 August 2018), including the target of having 2–3 Vietnamese commercial banks in the top 100 largest banking brands in Asia. SBV actions to support this include strengthening banks’ financial capacity, aligning governance with international practices, improving transparency and promoting innovation. Deputy Governor Ha also cited Brand Finance’s 2025 ranking, which places 13 Vietnamese banks in the top 500 globally by brand value, and called for learning from international experience and modern brand governance models. Looking ahead, SBV indicated it will continue to improve the legal framework, encourage innovation, promote the digitalisation of banking operations and raise sector competitiveness, while requiring credit institutions to develop structured brand strategies linked to long-term development and international integration.
State Bank of Vietnam 2025-05-05
State Bank of Vietnam urges stronger bank branding and digitalisation as 13 Vietnamese banks rank in Brand Finance global top 500
The State Bank of Vietnam (SBV) aims to enhance Vietnamese banks' competitiveness through digital transformation and international brand recognition. Deputy Governor Pham Thanh Ha stressed aligning governance with international standards and improving transparency, targeting 2–3 Vietnamese banks to rank among Asia's top 100. SBV plans to strengthen the legal framework, encourage innovation, and require banks to develop structured brand strategies for long-term growth and integration.