The China Banking and Insurance Regulatory Commission has organized the financial industry nationwide to carry out the 2026 “3·15” financial consumer rights protection education and publicity campaign, aimed at strengthening consumer protection awareness and risk prevention. The campaign runs under the theme “Clear financial online environment, safeguard安心消费” and uses multiple formats to disseminate financial knowledge and basic risk-prevention guidance. It also focuses on issuing consumer protection reminders in response to disorderly online financial marketing practices, while promoting industry efforts to use digital and intelligent tools to better meet diverse financial needs and implement practical consumer-facing initiatives, with the stated objective of fostering a clean and orderly financial market environment that supports safe and confident consumption.

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