Speaking at the “20 Years of Self-Regulation in Colombia” seminar in Bogotá, María Fernanda Tenjo Fandiño, deputy superintendent for securities intermediaries at the Financial Superintendence of Colombia, highlighted self-regulation’s contribution to market trust, integrity and professionalism, emphasizing that professional certification, ethics and organizational culture underpin trust and that regulatory compliance must be accompanied by conduct and values that promote integrity, appropriate management of conflicts of interest, transparency and investor protection.