The European Banking Authority (EBA) has published a consumer factsheet on white labelling, where banking or payment products are marketed under one brand but provided by another company. It advises consumers to look beyond the brand to establish whom they are contracting with and who is responsible if problems arise, as these factors determine their rights and protections.
The terms and conditions should identify both the distributor and the financial services provider, with the provider stating its licence or registration status. Consumers should check the nature of the product, including whether a payment option also constitutes credit, and understand the associated obligations. Reviewing the contract duration, interest rates and additional fees can help establish the overall cost and avoid unexpected charges.
The factsheet also recommends checking which company handles complaints and how to end the agreement, as termination may require notifying both the company branding the product and the provider. Privacy policies should explain which companies may receive personal data and how it is used. The publication follows the EBA's 2025 report on white labelling, which identified the need to help consumers recognise these arrangements.