The Portuguese Securities Commission organised a workshop on 30 June 2025 titled “Finfluencers – The Way Forward”, bringing together several National Competent Authorities and the European Securities and Markets Authority to discuss how regulators should address finfluencers’ growing role in capital markets. The session focused on supervisory and investor protection challenges linked to finfluencer activity on social media, including how to characterise these activities, methodologies for identifying finfluencer conduct, and the implications of cross-border activity. The authority framed the workshop as a step toward a more coordinated supervisory approach in the digital landscape through strengthened cooperation and experience sharing among regulators.
Portuguese Securities Commission (CMVM) 2025-07-01
Portuguese Securities Commission hosts finfluencers workshop with ESMA and peer regulators to coordinate supervision
The Portuguese Securities Commission (CMVM) hosted a workshop on 30 June 2025, titled “Finfluencers – The Way Forward”, with National Competent Authorities and the European Securities and Markets Authority. Discussions focused on supervisory and investor protection challenges posed by finfluencers in capital markets, including activity characterization and cross-border implications. The event aimed to enhance regulatory cooperation and coordination in the digital landscape.