The Financial and Consumer Services Commission of New Brunswick has opened a consultation on eight proposed rules to operationalize New Brunswick’s new Consumer Protection Act by setting out the detailed requirements businesses and consumers must follow. The comment period runs for 120 days and closes on June 17, 2026. The proposed rules would establish the specific requirements, exemptions and procedures under the Act, which consolidates and updates six existing regulatory areas overseen by the Commission (gift cards, direct sellers, cost of credit disclosure, credit reporting services, collection and debt settlement, and payday loans). It also introduces six new consumer protection areas: unfair practices, unsolicited goods and services, internet and distance sales contracts, future performance contracts, personal development services contracts, and high-cost credit products. After feedback is reviewed, the rules are to be refined and finalized, with the Act scheduled to come into force on a fixed date to be determined by government following finalization of the rules. The province will hold a separate comment period on amendments to its Payday Lending Regulation at a later date.