The Saudi Central Bank (SAMA) has licensed Madafuou Alarabia Company to engage in buy now pay later (BNPL) activity, increasing the number of finance companies licensed by SAMA to 67. SAMA linked the decision to supporting the finance sector, improving the efficiency of financial transactions, and promoting innovative financial solutions aimed at financial inclusion in Saudi Arabia. It also reiterated the importance of dealing only with authorized financial institutions and directed stakeholders to its website for the list of licensed and permitted firms.