South Africa’s National Credit Regulator (NCR) issued a warning to young consumers that the social-media-driven “soft life” culture, alongside excessive spending, online gambling and impulsive borrowing, is pushing many into unnecessary and potentially harmful debt. The NCR cautioned that small loans and online betting can quickly deteriorate a consumer’s credit profile, limiting future access to credit and affecting employment opportunities, particularly where credit is taken without a reliable income. It urged early financial discipline and literacy, advising young consumers to live within their means, budget and track spending, assess affordability and wait for stable income before borrowing, avoid unsolicited credit offers, use NCR-registered credit providers and borrow only for essential needs, avoid taking credit on behalf of others, check credit reports regularly, understand interest rates and repayment terms, and avoid gambling with borrowed money or financing deferrable lifestyle expenses.