The Central Bank of the Republic of Azerbaijan has approved methodological guidance to support financial institutions in applying market conduct principles, strengthening consumer protection and establishing effective governance, internal control and risk management mechanisms. It covers banks and foreign bank branches, nonbank credit institutions, credit unions, insurance market participants, investment firms and funds, payment institutions and electronic money institutions. The guidance sets out approaches for product design and distribution, post-sale service, customer communications and business governance. It also addresses consumer-focused corporate culture, conflicts of interest, precontractual disclosures, alignment of products with target customer segments, and service quality and accessibility.