The Financial and Consumer Services Commission of New Brunswick issued a warning to investors about Plus Capital Advisor, stating the firm is not registered to deal or advise in securities or derivatives in New Brunswick and that investors should avoid engaging with unregistered firms due to the lack of assured investor protections. The Commission identified the firm as “Plus Capital Advisor” (pluscapitaladvisor.com), also operating as “P+ Plus Capital Advisor”, and noted it claims to be located in Montréal, Quebec with a second office in the United Kingdom. It also flagged that the website falsely claims to be a wholly owned subsidiary of W.D. Latimer Co. Limited and to be registered as an investment dealer and a member of the Canadian Investment Regulatory Organization (CIRO); W.D. Latimer Co. Limited was contacted and verified no affiliation. CIRO has also published an investor alert relating to these claims. The Commission pointed investors to the National Registration Search tool to verify registration status and referenced its guidance on avoiding fraud when investing in crypto asset trading platforms.
New Brunswick Financial & Consumer Services Commission 2025-10-14
Financial and Consumer Services Commission of New Brunswick warns Plus Capital Advisor is not registered and is making false claims about CIRO and W.D. Latimer affiliation
The Financial and Consumer Services Commission of New Brunswick warned against Plus Capital Advisor, unregistered to deal in securities or derivatives. The firm falsely claims affiliation with W.D. Latimer Co. Limited and CIRO, both refuted. Investors should verify registration using the National Registration Search tool and follow guidance on avoiding crypto asset trading fraud.