The National Bank of Georgia has approved its 2025–2027 Market Conduct Supervision Strategy, setting out how it will strengthen consumer protection and market conduct supervision. The strategy is designed to clarify the central bank’s priorities and planned initiatives for stakeholders, and to support more structured planning of supervisory work. The document sets priorities and strategic directions for market conduct supervision alongside evaluation indicators and a monitoring framework. It reinforces a shift to principle-based consumer protection supervision, moving beyond passive compliance checks toward identifying emerging risks and responding through proactive supervisory actions. The approach includes thematic inspections to surface sector-specific issues, and the issuance of guidelines and recommendations intended to promote fair competition and better safeguard consumer interests beyond the existing regulatory framework. It also increases emphasis on encouraging financial institutions to tailor approaches to different consumer segments. The strategy is scheduled to be reviewed and updated every three years, with priority areas reassessed and adjusted to reflect evolving challenges.