The British Columbia Securities Commission has launched Scamtones, an advertising and fraud-prevention campaign that uses a set of custom ringtones to prompt seniors and their families to recognize and avoid investment scams, particularly those delivered through unknown calls. The campaign distributes five downloadable ringtones that play anti-fraud messages in different musical styles and highlight common red flags of investment fraud. Scamtones are hosted on Scamtones.ca, a new microsite that also provides resources on investment fraud and elder financial abuse, with additional related materials available via the BCSC’s InvestRight.org website. The campaign was launched ahead of World Elder Abuse Awareness Day on June 15.
British Columbia Securities Commission 2025-06-12
British Columbia Securities Commission launches Scamtones ringtone campaign to help seniors spot investment fraud
The British Columbia Securities Commission has launched Scamtones, a fraud-prevention campaign using custom ringtones to help seniors recognize and avoid investment scams. The campaign includes downloadable ringtones with anti-fraud messages and resources on investment fraud and elder financial abuse, available on Scamtones.ca and the BCSC’s InvestRight.org website.