The Hong Kong Monetary Authority (HKMA) and The Hong Kong Association of Banks (HKAB) announced that all retail banks, including digital banks, will have fully launched the Money Safe service for individual customers by or before 31 December, alongside a series of publicity campaigns. Money Safe allows customers to designate an amount of deposits within their bank account for protection. To use these protected deposits, customers must complete a face-to-face anti-scam verification with the bank before transfers or withdrawals can proceed. The HKMA and the banking industry plan to promote Money Safe through advertisements and other promotional campaigns to support public understanding and uptake.