Argentina’s Superintendency of Insurance, through Superintendent Guillermo Plate’s remarks at Expoestrategas, set out the main lines of its current supervision policy and the direction it is pursuing for the insurance market under the banner of an “insurance revolution”. Plate framed the agenda around three pillars: macroeconomic order led by the Ministry of Economy, comprehensive supervision of the insurance system by the Superintendency, and private-sector participation by insurers and insurance producer advisers (PAS). The approach is aimed at moving away from distortive practices, strengthening system solvency and restoring trust, with a renewed focus on end-to-end supervision of insurers, reinsurers and intermediaries and on restoring the authority’s enforcement powers. He cited measures taken since December 2023, including sanctions, licence revocations and precautionary actions against operators that failed to meet their obligations, and warned that insolvent insurers offering artificially low premiums amount to unfair competition and harm policyholders and compliant firms. He also positioned regulation as preventive, focused on preserving contracts, ensuring fair competition and preventing fraud, including breaches that affect the public interest, and highlighted the law professionalising the PAS role as important for transparency through better information to insureds.