The Thailand Securities and Exchange Commission announced the Money Story for Influencer project with the Bank of Thailand, the Office of Insurance Commission and the Stock Exchange of Thailand to improve influencers’ understanding of finance, investment and insurance. The program is aimed at creators across sectors, not only those focused on financial content, so they can communicate these topics in an appropriate, accurate and responsible way and help reduce public misunderstanding. The project introduces participants to the roles of the four financial-sector bodies and to different types of financial, investment and insurance products. Sixty-nine applicants expressed interest, with 34 qualified pages or channels representing 36 participants selected for the project. The first day of activities started at the SEC office on 25 June 2026, with 22 pages or channels and 24 participants taking part. The program will be held over two days, with the second session scheduled for 2 July 2026 at the Stock Exchange of Thailand. Sessions will cover finance, investment and insurance, financial and tax management for influencers, and guidance on providing financial and investment information responsibly. Participants who meet the criteria will receive certificates after completing the project.

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