The Thailand Office of Insurance Commission has invited the public to join its 2026 Pride Month campaign, which asks participants to share photos and personal stories about equality and living alongside others with mutual respect. The initiative is framed as a public engagement effort linked to the Office's message that insurance should provide appropriate and inclusive protection for all groups on an equal basis. Participants are asked to take photos with the HUGS Songwat landmark and post their views on equality or solidarity on Facebook, X, Instagram or TikTok using the campaign hashtags. The Office said it chose HUGS Songwat because it reflects diversity and creative public space, in line with its Street Sense approach and following earlier activity at Bangkok Design Week 2026. The most-liked post on each platform will be eligible for gift vouchers worth more than THB 7,000 in total, along with souvenirs. The campaign runs until June 28, 2026, and the Office will announce the winners on June 30, 2026, عبر its social media channels.