The Portuguese Insurance Regulator (ASF) convened the seventh meeting of its Market Conduct Forum, reviewing recent market conduct initiatives and taking stock of ongoing supervisory work. It also presented the main lines of the ASF Strategic Plan 2026–2028 to gather input from Forum members, with particular focus on the strategic objective most closely linked to market conduct. The discussion covered measures adopted by ASF in relation to the business model associated with credit protection insurance, monitoring insurance brokers’ compliance with portfolio dispersion rules, and the Observatory for Long-term Retirement Savings. A roundtable session allowed participants to share reflections on these topics and propose additional themes for ASF to consider.