Paid advertising must be governed by a written agreement, use content approved in writing by the insurer or licensed seller, and provide compensation that does not vary with resulting policies or premiums. Creators must clearly disclose sponsorship, the hiring entity and their licensing status in every item, using disclosures suited to the format. The guidance also calls for balanced and verifiable communications, prohibits misleading claims, fear-based or artificial urgency tactics and fake engagement, and requires ongoing monitoring and correction of posts and comment sections. It further reiterates that creators may not promote or facilitate insurance contracts with foreign insurers that are not licensed in Thailand.
2026-08-31Thailand Office of Insurance Commission
Thailand Office of Insurance Commission issues digital insurance content guidance for unlicensed creators
The Thailand Office of Insurance Commission has set boundaries for unlicensed creators publishing insurance content online. General and factual information is permitted, but solicitation, personalized advice and contract facilitation may require a license. Sponsored content must be preapproved, transparently disclosed and paid on a basis unrelated to policies or premiums generated.