The Securities and Exchange Board of India (SEBI), together with Market Infrastructure Institutions and the Association of Mutual Funds in India (AMFI), has launched a joint media campaign titled “SEBI vs SCAM” to strengthen investor protection and counter fraud and scams in India’s securities market. The campaign focuses on educating investors about common scam typologies including fake trading apps, unregistered investment advice promoted through social media and finfluencers, deepfakes, intermediary impersonation, paid trading courses promising guaranteed returns, and illegal “dabba” and “opinion” trading. It also aims to build awareness of red flags, verification protocols, trusted redressal mechanisms, and good digital practices, and directs investors to follow updates via SEBI’s X handle (@SEBI_India) and the social media channels of participating institutions (NSE, BSE, CDSL, NSDL, MCX, MSEI and NCDEX) and AMFI using the hashtag #SEBlvsSCAM.