The Saudi Central Bank (SAMA) licensed Tamara Finance to provide consumer finance and buy-now-pay-later (BNPL) services. The authorisation brings the number of finance companies licensed and permitted by SAMA to 65. SAMA framed the step as supporting the finance sector, increasing the efficiency of financial transactions, and promoting innovative financial solutions for financial inclusion in Saudi Arabia. It also reiterated that consumers should deal only with authorised financial institutions.