The Brazil Securities Commission (CVM) published the final report of its Investor Profile and Behaviour 2024 survey, based on 1,371 valid responses collected between 15 January 2025 and 15 February 2025, to map the profile, motivations and challenges of Brazilian capital markets investors. The study found that building reserves for retirement is the most common objective across investor segments, ranking first for moderate and conservative investors and second for aggressive investors. Among self-identified aggressive investors, 76% cited creating passive income and 74% cited retirement saving; retirement saving was cited by 68% of moderate investors and 63% of conservative investors. The survey also found 86% of respondents felt prepared to handle financial shocks, alongside increased focus on higher returns (45%), portfolio diversification (42%) and interest in financial education (42%); 86% intended to continue investing. Respondents assessed CVM’s role predominantly positively, with 55% rating its performance excellent or good; 45% fully agreed CVM is a reliable information source, 70% said they know its role well (fully or partially), and 65% believed its rules contribute to market efficiency and development. The respondent base skewed aggressive (52%), male (87%), from Brazil’s Southeast region (63%) and aged 46 to 59. For the first time the survey included a racial profile, with 75% self-declaring as white and 18% as mixed race (pardo). The report also notes that while respondents generally understand basic concepts such as the relationship between inflation and returns, there is room to deepen understanding of more technical topics such as how interest rates affect fixed-income bond prices.
Brazil Securities Commission (CVM) 2025-09-16
Brazil Securities Commission publishes 2024 investor profile survey showing retirement saving is the main objective
The Brazil Securities Commission (CVM) released its Investor Profile and Behaviour 2024 survey, revealing retirement saving as a primary goal for Brazilian investors, with 86% feeling prepared for financial shocks. The survey highlighted a skew towards aggressive, male investors from the Southeast region, needing a deeper understanding of technical financial concepts. Respondents rated CVM positively, with 55% rating its performance as excellent or good and 65% believing its rules enhance market efficiency.