The Thailand Office of Insurance Commission (OIC), working with the Victims Compensation Fund and local education partners in Prachinburi, ran a Road Safety Week programme aimed at strengthening road safety awareness and improving understanding and take-up of compulsory motor insurance among Gen Z students. The final event at Sri Mahapho School completed the OIC’s 2025 pilot programme in the province under the “Smart Education Smart Youth” initiative. The pilot covered five participating institutions and was supported by field research from the Thailand Development Research Institute (TDRI). A survey of 500 student motorcycle users across the participating schools found only 137 motorcycles were covered by compulsory motor insurance, or 27.4%. The programme reported an average post-activity test score of 95% and delivered four practical learning stations focused on obtaining a motorcycle licence and compulsory motor insurance, blind-spot testing, understanding compulsory motor insurance rights and benefits under the law protecting motor vehicle accident victims, and helmet standards testing; instructors included OIC staff, the provincial transport office, the Regional Police 2 area and other agencies. Standard helmets were distributed to 137 students who had arranged compulsory motor insurance. The OIC framed the initiative as a platform for follow-on local measures, including support for students to obtain motorcycle licences correctly, development of a model safe road area in Prachinburi municipality with 100% helmet enforcement, and improvements to high-risk pedestrian crossing points, with an expectation that the model could be extended beyond the pilot area.