The Securities and Exchange Board of India cautioned investors against relying on live or real-time trading strategies promoted on social media. It identified sessions in which purported market experts use live data to offer real-time tips on market positions, entry and exit points and expected targets, with some live chats also facilitating unregistered advisory services. Investors should make investment decisions only through intermediaries registered with the Securities and Exchange Board of India. The regulator reiterated that live market data may be shared only for the orderly functioning of the securities market or to meet regulatory requirements. For investor education and awareness, market price data must carry a 30-day lag, no monetary incentives may be offered, and educators must not use data from the preceding 30 days or provide price forecasts, advice or recommendations.