HKMC Annuity Limited (HKMCA), a wholly-owned subsidiary of The Hong Kong Mortgage Corporation Limited, launched a six-month “Panda Mode ON!” public education campaign using pandas as a metaphor to promote retirement financial planning and the creation of a lifelong income stream. The campaign includes television commercials and outdoor, online and social media advertising starting this month, alongside outreach across Hong Kong such as a booth at the “10th Golden Age Expo and Summit 2025” and five “Well-Planned for Life. Stable for Life” roving exhibitions at Ocean Park Hong Kong and major shopping malls, supported by a promotional truck and information panels. To reinforce understanding of the HKMC Annuity Plan and longevity risk management, HKMCA is expanding its “Mr. Well-Planned” series and has launched an “Answer with One Click” webpage to provide responses to frequently asked questions. The initiative is planned to run for six months, with promotional and public education activities rolling out across multiple channels and venues during the period.
Hong Kong Monetary Authority 2025-06-25
Hong Kong's HKMC Annuity Limited launches six-month Panda Mode ON retirement planning education campaign
HKMC Annuity Limited, a subsidiary of The Hong Kong Mortgage Corporation Limited, launched a six-month public education campaign, "Panda Mode ON!", to promote retirement financial planning. The campaign features television, outdoor, online, and social media advertising, along with exhibitions and outreach events across Hong Kong. It aims to enhance understanding of the HKMC Annuity Plan and longevity risk management.