The Brazilian Superintendence of Private Insurance (SUSEP) held the webinar “Building Futures: a mobilisation for Financial Education in Brazil” as part of the programme for the 12th National Financial Education Week (Semana ENEF), bringing together experts from multiple institutions to discuss ways to strengthen the country’s financial education culture. The session focused on the social impact of financial education, its implementation in schools, and the role of Semana ENEF in mobilising stakeholders. It was opened by SUSEP directors Ailton de Almeida Filho and Carlos Queiroz, moderated by SUSEP’s Coordinator-General Gabriel Porto, and structured into three panels covering the transformative potential of financial education, approaches to applying it in schools from early childhood through secondary education, and the contribution of Semana ENEF to national progress; the recording is available on SUSEP’s YouTube channel, and the full Semana ENEF programme is available on the event’s official website.