Sweden's Finansinspektionen (FI) announced that it will review during 2025 whether firms offering savings products to consumers comply with conduct rules and prioritise consumers’ best interests, including assessing product suitability before sales or investment advice. The review is framed against recurring cases where consumers are offered products that are not suitable, including higher-risk products than consumers are prepared to take. FI highlighted that it received many consumer complaints in 2024, with derivatives generating the most complaints, particularly contracts for difference (CFDs), and noted concerns about consumers being offered investments in listed alternative investment funds and unlisted shares without understanding the products. FI also indicated it will focus on “value for money” and how firms assess whether costs and remuneration are justified by consumer value, including the management of conflicts of interest so that consumer needs take precedence over seller or adviser compensation.