The Spanish National Securities Market Commission (CNMV) and advertising self-regulatory body Autocontrol have signed a cooperation agreement to promote responsible, transparent and compliant advertising of investment products and services. The framework aims to strengthen investor protection as financial promotions increasingly move to digital platforms and social media, including content produced by financial influencers. The agreement recognizes Autocontrol’s voluntary prepublication review process, Copy Advice, as a preventive mechanism that complements public supervision. Autocontrol will also provide information relevant to the CNMV’s supervisory functions. The organizations will jointly conduct training, research and financial education initiatives on advertising obligations, good practices and the prevention and detection of online financial fraud. Autocontrol also plans to launch a competency certificate for financial influencers.