The Thailand Securities and Exchange Commission has signed a memorandum of understanding with TikTok Thailand to promote financial and investment literacy, digital literacy, and awareness of financial and investment fraud risks. As part of the cooperation, it launched the “Fin-Talk with TikTok” campaign to help content creators produce financial and investment content on TikTok that is accurate, understandable and responsibly presented. The campaign is aimed at improving the quality of financial content on the platform. At the launch event, the Thailand Securities and Exchange Commission briefed creators on how to communicate financial and investment information accurately, appropriately and responsibly, and on ways to turn complex topics into engaging content. TikTok Thailand provided guidance on creating financial and investment content without breaching platform policies, alongside techniques for producing clips that can reach wider audiences. The initiative will also include a video clip contest open to content creators, interested individuals and members of the public, with prizes from the Thailand Securities and Exchange Commission. Further details are to be released through the TikTok account ThaiSEC_Official.

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