The Securities and Exchange Commission of Pakistan has unveiled a package of regulatory and developmental reforms for the mutual funds industry, including a new Digital Asset Management Companies (AMC) framework and the registration of the Mutual Funds Association of Pakistan (MUFAP) as a self-regulatory organization. The measures are positioned as supporting investor protection, operational efficiency, digitization and alignment with global standards, alongside efforts to broaden financial inclusion. The Digital AMC framework provides for reduced minimum equity and fund size thresholds, fully digital onboarding and streamlined operating processes. MUFAP’s designation as a self-regulatory organization under the SECP Act, 1997 is described as the first such recognition in Pakistan’s financial services industry, with MUFAP expected to support regulatory development, member compliance and investor outreach. SECP also published a mutual funds industry white paper following engagement with stakeholders, covering digital transformation, exchange traded funds, ESG and infrastructure funds and financial inclusion strategies, and formed a dedicated committee to accelerate ETF market growth and increase investor participation.