In an interview, the Agency for Regulation and Development of the Financial Market of the Republic of Kazakhstan’s First Deputy Chairman Timur Abilkasymov outlined the new conduct supervision regime being introduced under the new law on banks and banking activity. The reform shifts consumer protection from a reactive, complaints-based approach to preventive supervision of banks and microfinance organizations, and a package of regulatory acts adopted in April 2026 sets updated rules for customer service and customer interaction across the full product life cycle, with a focus on identifying business model weaknesses and preventing unfair sales practices. The framework will require firms to assess whether a product is suitable for the customer and consistent with the customer’s purpose, and to identify and prevent foreseeable harm. Customers will receive a key information document summarizing the main terms and risks of a product, including the effective rate, total overpayment and potential risks. Pre-ticked consent for additional services in mobile applications or contracts will be prohibited, and employee incentive structures are to be reviewed so that key performance indicators are not based solely on sales volumes. The authority also described a new supervisory toolkit covering reviews of internal governance and product management systems, stronger mystery shopping using artificial intelligence, analysis of more than 170,000 annual consumer appeals to detect systemic problems by institution and product, and conduct metrics that can trigger immediate regulatory intervention. Most of the adopted acts will enter into force 60 calendar days after official publication. Longer implementation periods apply to more complex technological changes, with requirements to establish product management systems and controls over unfair practices becoming mandatory from 1 July 2026.