The Egypt Financial Regulatory Authority has issued a new decision allowing securities brokerage firms, for the first time, to market their services through approved digital platforms and setting strict controls for receiving and transmitting clients’ securities trading orders. The framework is designed to enable access to capital markets services via mobile phones while safeguarding investor data and limiting undue influence on client decisions. The decision defines a “digital platform” as an FRA-approved digital business model that transmits clients’ trading orders to the brokerage in fully encrypted form, and requires platforms to meet specified technology and infrastructure standards referenced in an earlier FRA decision, alongside an electronic log for technical complaints. Platforms are restricted to promoting brokerage services and are prohibited from acting on a brokerage’s behalf or providing investment recommendations, ranking or preferentially presenting securities, or using predictive models or artificial intelligence to influence client behaviour or bias users toward a particular brokerage. Brokerage firms must obtain prior FRA approval before contracting with a platform manager, who must be FRA-registered and structured as an Egyptian joint-stock company listed in the outsourcing register; brokerages remain responsible for opening client accounts and executing orders, must provide digital communication channels, and must ensure the platform displays clear, up-to-date information on services, fees and commissions, electronic trading risks, and client awareness materials on safe use and credential confidentiality.

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