The New Brunswick Financial and Consumer Services Commission announced that its Director of Consumer Affairs found Sun Kissed Energy Incorporated unsuitable to hold a licence under New Brunswick’s Direct Sellers Act after complaints that consumers paid deposits or entered financing arrangements for solar panel installations that were never delivered. The written decision dated May 25, 2026 determined that the Nova Scotia-based company was not trustworthy and was incompetent to hold a New Brunswick direct seller’s licence, meaning it is not licensed to operate in the province’s direct-selling market. The review followed complaints received from February 2026 onward and found that the company failed to deliver contracted goods and services within the timelines required by the Act, failed to ensure its individual salespeople were properly licensed in New Brunswick, and did not provide records and information requested during a compliance review. After staff advised the company in April of a recommendation to cancel its licence and of its right to be heard, the company did not respond to email or registered mail, which the Commission said amounted to a waiver of that hearing right and allowed the Director to decide the matter on the existing file. The Commission also highlighted that, under the Direct Sellers Act, consumers may have cancellation rights where goods or services are not delivered within required time frames or where sales were made by unlicensed companies or salespeople. Where financing was tied to the solar contracts, the related loan agreements were also cancelled. Sun Kissed Energy Incorporated may appeal the decision to the New Brunswick Energy and Utilities Board within 30 days of the decision date.