The Central Bank of the Philippines (BSP) issued a circular letter calling on all banks to promote Credit Consciousness Week 2025, in line with Presidential Proclamation No. 568 (1995). The campaign runs from 24 to 30 April 2025 under the theme “Smart borrowing culture for a better future.” Banks are encouraged to feature in their communications across channels such as websites, social media and ATM screen displays the campaign theme (English or Filipino), the phrase “Credit Consciousness Week, April 24–30, 2025,” and the hashtags #CreditConsciousnessWeek2025 and #CCWeek2025. BSP-provided art cards are attached to the circular letter and are also available for download in high resolution from the BSP website.
Central Bank of the Philippines 2025-04-14
Central Bank of the Philippines urges banks to promote Credit Consciousness Week 2025 messaging
The Central Bank of the Philippines (BSP) has issued a circular urging banks to promote Credit Consciousness Week 2025, aligned with Presidential Proclamation No. 568. The campaign, themed “Smart borrowing culture for a better future,” runs from 24 to 30 April 2025, with banks encouraged to use specific messaging and hashtags across various communication channels.