The Thailand Securities and Exchange Commission (SEC), the Bank of Thailand (BOT) and the Office of Insurance Commission (OIC) have jointly launched the “Responsible Voices for Finfluencer” project to improve finfluencers’ knowledge and understanding across financial, investment and insurance topics, with a focus on accurate and appropriate dissemination of information and responsible communications. The initiative is intended to reduce risks from miscommunication that may lead to public misunderstanding and to raise awareness among businesses that engage finfluencers, including through collaboration with relevant associations to set standards for providing financial, investment and insurance information. Fifty participants were selected for Class 1 in May 2025, with training delivered in three sessions at the SEC (9 May 2025), the OIC (15 May 2025) and the BOT (21 May 2025), covering communication practices, updates on sector conditions for content development, and commonly misunderstood issues; participants meeting specified criteria will receive certificates. Applications for the next class will be opened soon.