The China Securities Regulatory Commission has issued the Interim Provisions on the Management of Futures Companies’ Internet Marketing, introducing new requirements to address risks in online marketing, guide compliant business development, and protect the lawful rights and interests of futures traders. The measures establish end-to-end supervision of futures companies’ internet marketing activities and take effect from 9 October 2025. Across 18 articles, the framework defines the scope of internet marketing, strengthens review of marketing content, and requires clearer internal marketing governance, including designated systems and responsible departments. It also tightens management of marketing personnel and accounts, strengthens requirements for managing third-party institutions involved in marketing, enhances customer protection, and sets out prohibited conduct in the course of internet marketing. The regulator noted that it previously sought public comments on the draft and absorbed key suggestions, and it will now focus on implementation of the Interim Provisions.