The Insurance Regulatory and Development Authority of India (IRDAI) has underscored that regulated entities offering insurance products on e-platforms must comply with the Central Consumer Protection Authority’s (CCPA) Guidelines on Prevention and Regulation of Dark Patterns issued on November 30, 2023. IRDAI instructed the concerned entities to conduct a self-assessment of their compliance status and submit a report within 15 days. Where any non-compliance is identified, an action plan with timelines to remove the dark patterns must be submitted within one month. The release situates the step within a wider financial-sector effort to curb deceptive digital practices, noting the Reserve Bank of India’s concerns about “dark patterns” as user interface designs that mislead or manipulate consumers into unintended actions. Compliance reports are due within 15 days, with remediation action plans due within one month where issues are found.
Insurance Regulatory and Development Authority of India2026-04-02
Insurance Regulatory and Development Authority of India requires e-platform insurance providers to self-assess compliance with CCPA dark pattern rules
The Insurance Regulatory and Development Authority of India has directed entities offering insurance products on electronic platforms to comply with the Central Consumer Protection Authority’s Guidelines on Prevention and Regulation of Dark Patterns issued on 30 November 2023. Entities must conduct a self-assessment of compliance and submit a report, and where non-compliance is identified, provide an action plan with timelines to remove dark patterns, aligning with broader efforts to curb deceptive digital practices.