The People's Bank of China held its 2025 conference on publicity, ideological and cultural work and mass-organization work, reviewing 2024 activities and setting key tasks for 2025. Vice Governor Tao Ling attended and delivered remarks. The bank reported positive results in 2024, citing stronger implementation of the Party’s innovative theory study, firmer ideological management, broader promotion of “Chinese-style financial culture”, continued consolidation of staff cohesion, and steady progress in building mass organizations. For 2025, the agenda focuses on deepening and improving the effectiveness of theory study, launching a multi-channel “Warm-Heart Initiative” to strengthen staff liaison and services, fully implementing the ideological work responsibility system including tighter management of communication platforms alongside greater staff guidance and psychological support, and continuing to cultivate and promote Chinese-style financial culture through strengthened communication efforts.