Indonesia's Financial Services Authority (OJK) has issued a Banking in Social Media Guideline for commercial banks, setting out how banks should manage social media activity in a structured, professional and accountable way as part of digital governance and risk management. The guideline is organised around three pillars: Governance (governance and operating processes for social media), Risk Management (embedding social media risks within banks’ risk management frameworks), and Compliance & Monitoring (aligning activity with internal policies and applicable laws and regulations). It also introduces social media crisis management expectations, including a new “social media stress test” tool for digital-era risk scenarios, and sets specific expectations for bank partnerships with financial influencers, covering transparency, conflict-of-interest disclosures, and banks’ responsibility for content distributed through those channels. OJK positioned the guideline as complementary to its existing banking digitalisation policies covering information technology operations, cyber resilience, digital maturity assessment, digital resilience and artificial intelligence governance.
OJK 2026-04-06
Indonesia's Financial Services Authority launches banking social media governance guideline introducing social media stress tests and finfluencer requirements
Indonesia’s Financial Services Authority (OJK) has issued a Banking in Social Media Guideline for commercial banks, setting expectations for structured, professional and accountable social media use as part of digital governance and risk management. Built around governance, risk management, and compliance and monitoring, it introduces social media crisis management, a “social media stress test” tool, and requirements for partnerships with financial influencers, including transparency and conflict-of-interest disclosures.