The Financial Superintendence of Colombia (SFC) has launched a new “¡Alerta! Ofertas fraudulentas” microsite aimed at helping financial consumers recognise and avoid fraudulent investment and credit offers, with practical guidance on the most common forms of illegal deposit-taking and misleading financial schemes. The microsite provides plain-language explanations of “easy money” investment propositions and purported fast-track loans that promise attractive interest rates with minimal requirements but are designed to extract funds without delivering anything in return. Content is organised into four areas: pyramid schemes and illegal deposit-taking, cryptoasset and forex scams, unauthorised insurance activity, and fake lenders. Each section includes definitions, recommendations, reporting guides, and self-assessment quizzes; access is via www.superfinanciera.gov.co under the “Personas” section. As context for the initiative, the SFC reported that between 2024 and the first half of 2025 it issued 13 administrative measures ordering the immediate suspension of activities constituting illegal deposit-taking, affecting 938 people for at least COP 30,678 million. Over the same period it received 417 complaints related to fake lenders and 2,741 enquiries about suspected unauthorised deposit-taking schemes; the launch also formed part of the joint “Me informo y cuido mi dinero” campaign with the Superintendence of Companies and the Superintendence of Industry and Commerce.

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