Saudi Arabian Monetary Authority (SAMA) announced the launch of Google Pay in Saudi Arabia through the mada national payment system, unveiled at the Money20/20 Middle East Conference and Exhibition in Riyadh. The service enables users to provision and manage their mada cards and credit cards in the Google Wallet application to make digital payments. SAMA positioned the rollout as part of its market infrastructure enablement agenda to expand the digital payments ecosystem under the Financial Sector Development Program and Saudi Vision 2030, supporting a shift toward a less cash-dependent economy and alignment with international standards.