The Saudi Arabian Monetary Authority (SAMA) and Google signed an agreement to introduce Google Pay in Saudi Arabia during 2025 through the national payment system, mada. The rollout is positioned as part of SAMA’s efforts to enhance the Kingdom’s digital payments ecosystem in line with Saudi Vision 2030 and to support a shift toward a less cash-dependent society. Google Pay is expected to enable users to make secure purchases in stores, in apps, and on the web, and to add and manage payment cards within Google Wallet.