Thailand's Office of Insurance Commission published consumer guidance setting out a 10-point checklist for people purchasing life insurance via agents, aimed at ensuring sales are transparent and that policyholders receive continuous protection in line with policy terms. Key steps include treating life insurance as risk management rather than a deposit, verifying an agent’s valid licence status and correct insurer affiliation, clarifying the buyer’s objectives, and assessing affordability across the full premium-paying period. The checklist also stresses understanding coverage conditions, benefits, exclusions and keeping sales documentation; completing proposal forms accurately without misstatements or omissions; and checking the issued policy matches what was offered. It highlights cancellation rights within 15 days of receiving the policy, extended to 30 days for telephone sales, with premium refunds after deductions for expenses and any medical examination costs, and advises that premiums should be paid only into the life insurer’s account (not an agent’s personal account) with payment evidence retained, including when using electronic channels.