Mexico’s National Commission for the Protection and Defense of Financial Services Users awarded its Commitment to Serving Older Adults badge to Seguros Banamex and Pensiones Banamex for the first time, while renewing the recognition for Banco Banamex and Afore Banamex. Afore Banamex first received the badge in 2022, becoming the first pension fund administrator to earn it. The authority emphasized that financial institutions should incorporate accessibility, inclusion and behavioral science into service models for older adults. These models should go beyond physical and digital accessibility by addressing customers’ understanding of information, decision-making, error prevention, need for assistance and individual circumstances when interacting with financial institutions.
2026-09-01CONDUSEF
Mexico’s National Commission for the Protection and Defense of Financial Services Users awards and renews elderly customer service badges for Banamex entities
Mexico’s National Commission for the Protection and Defense of Financial Services Users awarded elderly customer service badges to Seguros Banamex and Pensiones Banamex for the first time and renewed those held by Banco Banamex and Afore Banamex. The authority called for service models that address accessibility, comprehension, decision-making, error prevention and customer support.