The Thailand Office of Insurance Commission (OIC) announced that its Insure Mall Thailand 2025 project exceeded expectations in the number of buyers, citing strong take-up during the Insure Week online insurance expo and confirming the completion of related prize draws. Insure Week ran on the Insure Mall Thailand platform from 8–21 December 2025 and generated THB 102,217,495.65 in insurance purchases. Campaign benefits for purchasers who became platform members included up to a 30% premium discount, eligibility for a grand prize pool worth more than THB 600,000, and tax deduction for the 2025 tax year; overall prizes across activities totalled more than 430. The platform’s updated consumer-facing features included an “intelligent” insurance comparison tool, Video Add to Cart, live streaming linked to product information in real time, and an Insure Coin gamification function, supported by cooperation from more than 50 partners spanning life and non-life insurers, banks and associations. The OIC said the Insure Mall Thailand website remains open with new products continuing to be added, and announced an Insure Coin collection activity running from January to June 2026 with more than 120 prizes, allowing participants to complete daily tasks to collect coins for redemption or prize draw entries.

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