Thailand’s Office of Insurance Commission (OIC) published results from the “Prachin Yuen Nueng” initiative in Prachinburi, positioning it as a pilot model that combines road-safety measures with efforts to expand access to compulsory motor insurance (Por Ror Bor) and signalling plans to replicate the approach in other provinces. The programme, delivered with Prachinburi province, the insurance sector and the Thailand Development Research Institute (TDRI), covered data collection, road-risk analysis, the design of accident-reduction measures and public campaigns. TDRI reported that over five months three measures were implemented: public road-safety communications in three pilot districts, where 81% of residents recalled the message to wear a helmet when riding a motorcycle; a five-school “Road Safety Week” programme for more than 500 students, where road-safety understanding rose from 84% to 94%, compulsory insurance participation increased by 39% and helmet use increased by 12%; and workplace road-safety training in the 304 industrial estate for more than 70 companies, improving workers’ access to compulsory motor insurance. Four further measures are planned for 2026–2027 to raise helmet-wearing, improve driving skills and youth licensing, manage speed and further reduce risky behaviour while broadening compulsory insurance coverage. OIC framed national scale-up as supporting a target to reduce road-traffic deaths to 12 per 100,000 people by 2027. TDRI also proposed embedding the project in Prachinburi’s road-safety strategy, sustaining public-private collaboration, using the Compensation Fund mechanism to support accident prevention, and strengthening data and innovation to support expansion.

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