The Tanzania Insurance Regulatory Authority has called on Metro Life Assurance to develop new insurance products, strengthen its services and adopt strategies to improve profitability and market competitiveness. The direction was delivered during the insurance commissioner’s strategic visit to insurers to assess sector performance, challenges and opportunities. Metro Life Assurance was also urged to settle customer claims promptly, protect policyholder interests and improve insurance education. The company should expand access through additional branches or service centers, particularly in underserved areas, and increase its corporate social responsibility activities.