The Australian Securities & Investments Commission has updated its guidance on advertising financial products and services, including credit, to clarify how firms can meet obligations not to make false or misleading representations or engage in misleading or deceptive conduct. The revised Regulatory Guide 234 now serves as ASIC’s main advertising guidance in this area and incorporates guidance previously contained in Regulatory Guide 53, which has been withdrawn. The update adds guidance reflecting enforcement and regulatory action relevant to advertising since Regulatory Guide 234 was first published in 2012, and simplifies and streamlines the existing material. It applies to promoters of financial products, financial services, credit products and credit services, as well as publishers of advertising. The changes follow consultation conducted from 27 November 2025 to 22 January 2026, with stakeholders broadly supportive of the proposed updates.
Australian Securities & Investments Commission2026-06-09
Australian Securities & Investments Commission updates advertising guidance for financial and credit products and withdraws standalone past performance guide
The Australian Securities & Investments Commission has updated Regulatory Guide 234 on advertising financial products, financial services, credit products and credit services to clarify how firms can avoid false or misleading representations and misleading or deceptive conduct. The guide, which now incorporates and replaces Regulatory Guide 53, reflects enforcement and regulatory action since 2012 and simplifies and streamlines ASIC’s advertising guidance for promoters and publishers.