The Dubai Virtual Assets Regulatory Authority (VARA) issued an investor and marketplace alert on MEXC Estonia OÜ and MEXC Global LTD, which commercially advertise as “MEXC” via mexc.com, warning that the firm does not hold a VARA licence to provide virtual asset services in or from Dubai. VARA stated that any virtual asset activities advertised or conducted by MEXC in this jurisdiction would breach VARA regulations, and that promotions, advertising, or solicitation related to MEXC have not been approved by VARA. The alert also highlights financial and legal risks for users engaging with unlicensed entities, and references Dubai Law No. (4) of 2022 and Cabinet Resolution No. 111/2022, under which virtual asset service providers must be licensed to operate legally in Dubai. VARA advised investors and consumers to verify firms against VARA’s Public Register of licensed and approved virtual asset service providers.