Indonesia’s Financial Services Authority (OJK) published a press release on a Digital Financial Literacy event in Tegal aimed at strengthening digital financial literacy and financial inclusion for micro, small and medium enterprises (MSMEs) under its Gerakan Nasional Cerdas Keuangan (GENCARKAN) programme. The initiative was positioned as a practical consumer protection measure, with OJK emphasising the need for the public to recognise legitimate financial services and avoid digital scams. The session formed part of broader GENCARKAN delivery through training, mentoring and outreach, including helping MSMEs adopt tools such as e-wallets, digital financial record-keeping and e-commerce marketing. OJK referenced the National Financial Literacy Strategy 2021–2025, which prioritises MSMEs, and provided indicators of their economic role, including around 66 million MSME operators contributing 61% of GDP, absorbing nearly 97% of employment and accounting for about 15.7% of exports. OJK also reported that in 2025 GENCARKAN has included 1,167 MSME-focused activities reaching 70,510 participants across 180 regencies and cities; the Tegal event was held in person with more than 400 participants and included booths for OJK’s financial education learning management system and for financial services industry participants to familiarise attendees with financial products.
OJK 2025-08-08
Indonesia Financial Services Authority promotes digital financial literacy for MSMEs through GENCARKAN outreach in Tegal
Indonesia’s Financial Services Authority (OJK) held a Digital Financial Literacy event in Tegal to boost financial literacy and inclusion for MSMEs under the GENCARKAN programme. The initiative aids consumer protection by helping the public identify legitimate financial services and avoid scams. The event is part of a broader strategy prioritising MSMEs, which significantly contribute to Indonesia's GDP and employment.